Alternative thinking planning is very Promotion.docVIP

 PAGE \* MERGEFORMAT 13 Alternative thinking planning is very Promotion Promotion is a discount, price reductions, gifts, etc. based on the promotion of sales, with consumers in-depth communication and a powerful weapon, in this process easier for consumers to build brands concern and understanding, and build brand loyalty. Along this thought, let us explore new ideas how to proceed under the promotion. The source of innovative thinking Even an ordinary price promotion, but also can be combined in a wide range of games are played, to the appropriate promotional end, this is the innovation and promotion lies its charm. And when we integrated sales promotion and brand, when, you can create more and better real, with absolute differences of promotions. Unity ‘Orange over’ in order to meet the core content of its brands ‘drink more beautiful’ and launched a series of promotional mix, quite good, not only completed the sales promotion, but also to achieve effective communication of the brand with consumers, build brand loyaltyPurpose . A unified brand positioning and target consumers with the characteristics, a series with the ‘beautiful’ related promotional activities to enhance understanding of consumer brands. Such as unified in different regional markets on the launch of the ‘unified Orange Multi-TV-GIRL trials’,’ a unified multi-Shiseido Urban beautiful Orange Show ‘,’ a unified multi-Orange Sunshine Girls’ and ‘Sunshine frequency of a unified multi-flash orange Liang DJ challenge ‘and other activities, which greatly improved the products in the major consumer groups in the visibility and reputation, and promoted the formation of the terminal consumption, eliminate the end-consumer and identify the obstacles. The source of innovative thinking is not complicated, as long as we re-examine the role of promotions, from the ‘promotion is only price cuts drive sales’ Misunderstanding in the escape out of the new understanding of brand marketing promotions is th