All international marketing theory are paper tigers!.docVIP

 PAGE \* MERGEFORMAT 10 All international marketing theory are paper tigers! Nobel Prize-winning American economist Nash non-cooperative game theory has been proposed based on a well-known case: ‘Clever Pig Game’. This case analyzed in the same room of a large pig and a competition for survival among piglets. The room was a manger, the other end there is a button. Press one button, manger will fall in a certain food. Nash believes that from the standpoint of piglets should be patient and wait for pigs to the button in order to obtain existence and development opportunities. The outcome w