All international marketing theory are paper tigers!.doc

 PAGE \* MERGEFORMAT 10 All international marketing theory are paper tigers! Nobel Prize-winning American economist Nash non-cooperative game theory has been proposed based on a well-known case: ‘Clever Pig Game’. This case analyzed in the same room of a large pig and a competition for survival among piglets. The room was a manger, the other end there is a button. Press one button, manger will fall in a certain food. Nash believes that from the standpoint of piglets should be patient and wait for pigs to the button in order to obtain existence and development opportunities. The outcome was academic as ‘Nash equilibrium’. ‘Clever Pig Game’ The general conclusion is that the position from the pig to consider the best choice. While for large farms in terms of it? And strengthen ourselves, the best way to beat the competitors, no doubt is to allow pig buttons themselves to wait. Since the parties involved in game are all capable of making rational choices of the independent individual, then the big pig must use a variety of strategies to lure pigs to make decisions in their favor. Such an interpretation, academics known as the ‘new Clever Pig Game’. TCL’s ‘new Clever Pig Game’ According to the country in 230 cities Yikang 2000 major appliance retailer, color TV monitoring data showed that retail sales since the September 2005 start, super-first-line brand TCL LCD TV has been ranked for two consecutive months retail sales top, while the domestic first-line brand Changhong, Konka, Skyworth for subsequent growth of the domestic market share continued to decline in second-tier brands, Japanese brands, as well as a large number of new entrants into the brand’s sales volume is Minglasunshan. At the same time, TCL-Thomson Electronics (TTE)’s three core brands in Europe, North America go hand in hand in the market share already with Samsung, Sony, LG and Philips compared to the shoulder, the first group to enter the global LCD TV ranks. Even more important is that th