Air-conditioning industry into a new round of competition the four big families split the world.docVIP

 PAGE \* MERGEFORMAT 8 Air-conditioning industry into a new round of competition ‘the four big families’ split the world Chinese air-conditioning has ushered in a decisive era of big brands. According to the State Council Development Research Center, the latest data provided by this year, Haier, Kelon, Gree, Midea four brands continue to lead the market share of 52.3%, which, with Kelon, Warburg, Kang Byrne 3 Kelon brand, market share and further increase, reaching 12.3%, also increased Haier, Gree, Midea although a slight decrease but still above the 10%, widening the gap with other brands. Experts assert that the market polarization, so that ‘the four big families’ began to look from the encirclement of small brands turned to chase second and third line brands and compete for each other’s markets; price war, brands, technology, cost control will be laughing to the strong Finally. ‘Four big families’ layout Kelon’s recent performance is active. After 3 consecutive years of rapid growth, began to Zhang Lu bigger ambitions. Yan You-sung, vice president of Kelon Kelon air-conditioning sales this year in short supply, mainly due to a ‘cooling and heating pairs of high-performance’ to meet the demands of consumers energy saving air-conditioning needs. To address supply shortages, Kelon Kelon Industrial Park in Jiangxi, Henan Kaifeng, air-conditioner production base for expansion of air-conditioning production line next year, total production capacity will reach 10 million units. Yan You-Song also said that domestic air-conditioning industry for several years after the price war, industry profit has become very thin, air-conditioning manufacturers will directly determine the size of their profits and brand influence; in the market highly concentrated, small brands have to flee the situation Next, Kelon is considering the acquisition of some large air-conditioning companies, including well-known brands, to integrate China’s air-conditioning industry. Coincidental