Air-conditioning businesses how to prevent the marrying wrong husband-.docVIP

 PAGE \* MERGEFORMAT 8 Air-conditioning businesses how to prevent the ‘marrying wrong husband’? Men fear into the wrong profession, women are afraid to marry the wrong Lang. No matter how summon wind and rain in the circulation area of the commercial giants, once into the home appliance industry, line of business, the same are most afraid of ‘marrying the wrong Lang’ - error ‘married’ to the misbehavior of the ‘drowning ghost’ or suffering from diseases are the ‘short-lived Ghost’ . Beginning of the year 2002, due to a well-known air-conditioning company in Hefei defeat, one billion huge sums of money ‘vanished’, so that commercial capital for the first time a strong sense of choice manufacturers risks; to 2003, Leroy, Ying Yan, MACRO short-brand names such as moving quickly toward decline, and increasingly people anger and ‘life is change’. And now, a sudden increase of this risk. Pong on the ‘short-lived ghosts’, trying to make money is difficult to Everyone heard of: air-conditioning industry in 2004 is the ‘shuffle of life and death years’, may give rise to nearly 200 air-conditioning company out of ‘the stage of history’. Sentence widespread in the industry’s ‘death of prophecy’, in particular, is a distributor reaches my ear listening to the Peter Wood; the past, ‘Relying on a strong brand plastic image, brand-name computers operating profit earned’ from the traditional thinking, with the air conditioner market The profound changes in the pattern of competition, it has become outdated and doomed. But just a few years, the industry overall price level fell rapidly. In particular the 2004 season before the arrival of waves of air-conditioning market prices continued: in previous years has been taking high-priced line of Gree, Midea, Haier, has recently substantially lower prices, and actively participate in ‘shuffle war’ in order to increase small and medium brand crackdown; giant is not only optimistic about the changes in circulation, but also fue