Air-conditioning industry looking at the new fission.docVIP

 PAGE \* MERGEFORMAT 13 Air-conditioning industry looking at the new fission (A) homogenization of competition in the end of the air-conditioning In 2005, air-conditioning industry experienced an unusual frozen years, many people in the trade be reduced to ‘and air-conditioning are closely related to production of raw materials, steel, copper and other materials collectively prices, as well as the summer temperatures in many regions because of rain and sustained cool ‘extrinsic reasons, which led to the industry operating bleak, resulting in the formation of Matthew industry, resulting in about Qicheng out of the air-conditioning business, industry concentration further enhanced. In 2006, most enterprises in order to survive the war, it goes without saying, is particularly intense competition in the industry will. The overview of the various air-conditioning manufacturers in 2006 competitive strategy, air-conditioning are still not out of the fog of the strategy. Any strategy must be suitable for its growth and the soil conditions, will play its unique strengths that, if lack of acclimatization, it seems even the best strategy is likely to end up with the embarrassment of the South Orange Hovenia end. Talking about the air-conditioning industry, brand strategy, or development strategy, we must first identify the strategic survival of two aspects: the evolution of market and industry laws, as well as changes in consumer spending patterns in which the laws and their stage. The evolution of the industry is always associated with changes in consumer spending patterns is interlinked. Generate new industries, always start from the education and guidance to consumers, consumer demand in the new industry arises is always a single, industry-based product line, therefore relatively simple, and the industry chain as well as the consumer market has not matured enough to support the a large-scale enterprise, competition in the industry pattern of relatively discrete,