Air-conditioning industry today tomorrow will be a variety of industries.docVIP

 PAGE \* MERGEFORMAT 3 Air-conditioning industry today tomorrow will be a variety of industries In the Beijing News read a message, are summarized below: After reading the minds can not help but Antan, Bo Sha Chinese brands really come of age. Ten years ago, air-conditioning because of its price, power consumption, low consumer awareness, as an ordinary family, or a luxury home appliances. At that time air-conditioning industry is still in the pattern of Zhuluzhongyuan warlords, only a few first-line brands to play the national card, many second-tier brand in the regional share of the market, there has also no problem. But with the expansion of market capacity, the industry began to become white-hot competition, price war, the concept of battle, the marketing battle, copper and aluminum storm, large and small enterprises felt unprecedented pressure. Number of local brands is declining, the industry and resources, integration of shuffling the victim of five years ago a certain well-known high-Rover, Leroy, Ying Yan and other brands, and now the market share of less than 0.01%, has been brutally out of the market. The top 10 brands have been firmly occupy nearly Jiucheng sales industry as a whole. Meiling hand Changhong, Goldman Sachs shares the United States, the well-known brands carve up the largest share of the consumer market, whether integrated or financing, playing wind and water. Smaller brands have to fall and eventually can not escape the closure, annexation, or labeling for the giant production of fate. Then, in China’s small and medium brands how to save power as well as in the strife Jedi fight back? In my view, or Lao Sanpian. Product, marketing, brand, Not One Less. Also get air-conditioning, for example, household appliances developed to thermostat, air conditioning, is no longer merely a shabby ‘air-conditioners’, it should also be compatible with moisture, dust, bacteria and other multi-effects, will become its own brand of air-conditi