All Live - On the Moore mode Emotional Marketing.docVIP

 PAGE \* MERGEFORMAT 12 All Live - On the Moore mode Emotional Marketing Chinese business community to give Moore ‘to enhance people’s consumption level, promote the city’s commercial upgrade’ the new bright spot. Moore was promoted to ‘city card’ height. Moore congenital origin of the radiation region and destined to its surrounding communities, commercial activities, social activities of the subtle influence, it changed the lifestyles of consumers, purchase behavior, price of a standard impact, its deterrent even affected people’s psychological level. As early as the mid-century, with the Moore model developed, ‘is Born to shop’ (Born to shop), ‘I buy, therefore I am (I shop, Therefore I am)’ as the promotional slogan T shirt has been understood by the public . What gives such a strong attraction Moore does? Or, Moore not only in the short term how to respond quickly to customer emotions, emotional needs, but also must maintain good and long-standing customer interaction in order to earn enough to survive the Big Mac profit? Moore pursued through the context of creating and constantly repeated and emphasized the role of the consumer demand for a certain emotional and psychological level, the final form of the good market reputation, customers repeatedly purchase, cross-buying, the final formation of customer loyalty and market brand. Theme shaping the feelings in order to obtain scale benefits. Emotions are generated after customer recognition in the value preferences. A high degree of homogenization and the intense competition in the market situation, the ‘high value, back, and satisfaction and profits customers are all of the world’s profit-and growth-oriented focus. ‘(‘ Customer relationship management: accelerating profit and advantage, to enhance ‘, Ronald. S. Swift book, 2001) The innate characteristics of the molar ratio of other business models require more attention to customer life-cycle development and management. Small-scale shopping ma