All of the Tao Wu.docVIP

 PAGE \* MERGEFORMAT 5 All of the Tao Wu Alcohol advertising is the most reluctant writer referred to, not because I do not hold a favorable impression of the drink sake, but because the author of the liquor industry moguls have been the first to boast of. Was also flattered by a man named Mr. Wang Ande, who lashed out at Mr. bold wine industry as a rabble, even said that Wuliangye ‘The boss himself, is unfortunately also the mob. ‘(See the ‘21 Century Economic Report October 1, 2001 Sankei version’). I had earlier made a number of alcohol brand advertising effectiveness testing (AICHN ad test model), but also a considerable trend to support such recognition: the alcohol industry as it is very difficult to find a few decent advertising campaign to die. Do not understand this industry, people do not know, China has a large and small liquor business 38000, the so-called backbone enterprises have 5400, so many companies are in the May 2001 introduction of liquor consumption tax when they are seems to be confused dying to live, and a jittery picture. This includes those well-known in their ads talk about wine culture and wine giants. Need to know it was only five cents of the excise duty oh. No wonder China’s business newspaper, said: ‘liquor industry would certainly suffer heavy losses in three years, a number of names would be difficult for wineries. ‘However, why the heavyweights of the industry in the past have been the success of their self-proclaimed cultural value of wine, after so many years of advertising accumulation of a sudden become so fragile actually do? And this has enabled us to conclude that: It is not our wine heavyweights are now in the bluff, that is, we have cover-up! In other words: market practice has confirmed that alcohol industry, advertising has always been rabble, the industry’s advertising has always been prevalent in these works together is the Tao. Looking back, the ad industry’s understanding of the wine culture is really as de