All vertical and horizontal joint- Dealers breakthrough new ideas.docVIP

 PAGE \* MERGEFORMAT 18 All vertical and horizontal joint: Dealers breakthrough new ideas 1, the current situation Dealers Distributor of enterprise products from entering the market and to reach the bridge and the final consumer transactions, whether developed or China itself, the regional distributor for its unique professional network distribution capabilities and financial strength, as enterprises have to cooperate with the channel partners, but also a difficult enterprise products enter the market across the threshold. However, the market situation, as well as a comprehensive process of vendors, we found that the current distributors are facing a lot of market test. 1, the upstream manufacturers are gradually weakening the dependence on the dealer As the dealers be subject to individual business ideas, marketing ability, financial strength and market management capability and cultural values of the differences and limitations, is often difficult to reach a consensus with the business, and some dealers and even run counter to corporate strategic objectives, and the resulting business Dealers are not cold, resulting in a complex love-hate emotions, hate the beginning of withdrawal of distributors Direct or direct (for example, simply set aside灿坤 electrical distributor chain of franchised stores to do 3C), even if not evade the past to minimize the Dealer level, the channel further flat. Love is entirely dependent on the dealer to complete the company’s sales task, but over time, companies are finding it more and more dealers atmosphere thick, enterprises have been very difficult to control distributor of the ... ... 2, intermediate distributors are stepping up to the dealer exclusion Distributor is a direct relationship with enterprises produce the first layer of middlemen, companies can give a certain number of product distributors free hand to operate the sales and distributors dare to take cash directly from the company purchased a large quantity o