Amway how to build their own brand.docVIP

 PAGE \* MERGEFORMAT 6 Amway how to build their own brand Founded in 1959, Amway brand in the United States entered the Chinese in 1992, had a ‘crazy pyramid scheme’ brands famous the same time, and thus also suffered huge losses. We who have witnessed the Amway brand across the brand in China ‘acclimatized’ the most classic scene. After several years of died down after the transformation of business, Amway brand strategy from the ‘direct’ shift ‘shop direct marketing’, this year January 10, Amway uncharacteristically began on a large scale in 13 provinces and cities nationwide television and other media ads, and launched diving star Fu Mingxia nutritional supplements as part of its brand image of ____ Nutrilite spokesperson. Amway’s products have been around the world in 80 countries and regions, with annual sales of up to 50 billion U.S. dollars in 1999, as a very seasoned direct marketing brand, has always been not the news media in a big way for advertising, today, why in the media, advertising hype It is exactly what is playing cards? The new brand to promote their products through Shigeki Amway corporate image which is playing the first card. The pyramid scheme crisis in 1998, so that the brand has experienced since its founding Amway’s the most painful ordeal, in order to get rid of pyramid schemes to the negative impact of Amway brand in the former Amway detergent and Artistry skin care products based on product lines, Amway launched a nutritional supplement foods The new brand product lines - Nutrilite, it assumed after the Amway business transformation to enhance the role of corporate brand. The establishment of a corporate brand image and change are the specific products or services by means of gradually completed, detached from the product in isolation, propaganda corporate image, if the final product can not afford to fill the demands of the contents of the so-called white elephant brand also become a passive water, quickly, without and competi