Analysis of Motorolas mobile phone market positioning changes.docVIP

 PAGE \* MERGEFORMAT 6 Analysis of Motorola’s mobile phone market positioning changes Classification and strategy of Motorola’s mobile phone Should be said that Motorola’s market positioning strategy has been changing. First, by positioning mobile phone prices, although the price level can be divided into top-level models, business models, the models end models and the general public, but its name but design concept as the basis, such as the Accompli series is trend-setting design avant-garde, appearance attractive, it is anticipated models, Timeport series reflects the cutting-edge, efficient, wise, decisive, V series is a symbol of identity and status, while the Motorola Talkabout series is part of the world of mobile communications, vivid active and widely used, and stable performance. Although you can clearly find, Accompli series are smartphones, Timeport series are business phones, V series is a stylish mobile phone, Talkabout series is the entry-level phone, but because of the rapid product updates and consequent rapid decline in the price, this price based positioning method is very easy to cause confusion, while not accurate. On the other hand, due to a number of Motorola products and updating the rapid, complex and simple naming of the price positioning method also Motorola marketing targeted to the demands created a lot of trouble (a very long line of Motorola products, from low-end to high-end full coverage, A chief selling point is also different). Followed by Motorola, depending on the target consumer habits of the name was simplified and clarified the series category, but a phone’s name is still a combination of letters and numbers. In the name of a cell phone, the first brand name ‘Motorola’. The brand name is after the first letter pointing out this cell phone belongs to series, a total of five series of Motorola mobile phones: A series that is technologically advanced type, V series that is fashion-type, T series that business models, E Se