Analysis of brand marketing of agricultural products.docVIP

 PAGE \* MERGEFORMAT 18 Analysis of brand marketing of agricultural products Abstract: The development of the brand development of agriculture to follow the trend of world agriculture to enhance agricultural competitiveness in the important choice. Agricultural country to strengthen the agriculture, to become an agricultural power, it must seriously study and consider. Implement agricultural brand marketing strategy, brand name through the agricultural improve the market competitiveness of agricultural products, promoting agricultural and rural economy has developed rapidly to achieve the major agricultural country to an agricultural power shift of great significance. Keywords:: agricultural products; brand marketing; industrial structure; Strategy In the context of economic globalization, regional characteristics of the agricultural building strong brands, enhance the market competitiveness of agricultural products, promote the rapid development of agriculture and rural economy has become China’s agriculture and new rural construction process of the important topics can not be avoided. With countries abroad full liberalization, many foreign brands have entered China’s agricultural products competitive in the market, which gives tremendous pressure on the domestic agricultural development. can be said that agriculture has come the era of brand competition. China is a big agricultural country, to accelerate brand development of agriculture in promoting China’s rapid development of agriculture and rural economy, achieved by the major agricultural country to an agricultural power shift of great significance. First, the advantage of brand marketing of agricultural products (A) the characteristics of resources China’s vast territory, differences in natural conditions, the variety and quality to produce an enormous difference to the resources as the basis, the formation of geographical advantages to play a famous traditional agricultural produc