An interview CEO!.docVIP

 PAGE \* MERGEFORMAT 8 An interview CEO! John Bachmann Managing Partner, Edward Jones (Edward Jones) Q: Can you describe what you have in order to ensure customer satisfaction and to do one thing? A: In my early career, a customer walked into my office. He is a very nice guy, but he showed very rude. He said: ‘I just want to sit a few minutes. I can not think. ‘Soon after, he see a doctor, the diagnosis of his long brain tumors. Two months later, I went to his house to see him. It was a snowy’s night, I left his house, he had been unable to speak, he looked very depressed. He was the exchange had been very difficult, but he without hesitation to his wife, said: ‘According to John, said to do. ‘ I take him to his wife sat for a while, because this time if he went bankrupt and his wife will be lonely and helpless. Soon after he died. Later, his wife moved to Wisconsin, I have been there to help her cooking all aspects of life. As early as in 1972, we realized that companies should focus on a class of customers to service: individual investors. This is remarkably different, because the core of most companies is how to sell their products. In defining the client, we do not address all of our customers to sell products, even if we can sell products, even if profit is also high. Recently, we are faced with the pressure to carry out online sales, if we solve the financing problems by helping clients to create value, then the same time, our basic philosophy will also be destroyed. Therefore, we do not conduct online trade, at that time, it looks stupid, but it now appears that our choice is correct. Joel Ronning CEO, Digital River Q: Digital River company encourages employees to raise revenue for the enterprise has a constructive role in their views. If you are hired, you will be how to promote this process? A: I would immediately set up a business committee, and we meet once every Friday, the Committee is composed of 45-50 composed of directors and middle