Analysis of the marketing mix strategy of service products.docVIP

 PAGE \* MERGEFORMAT 11 Analysis of the marketing mix strategy of service products Abstract: In this paper, the characteristics of service products and their marketing, importance of the inspection service product marketing, culture, technology, competition and other environmental factors, concludes by examining the performance of services product marketing mix strategy. Keywords:: service, product marketing environment, marketing mix strategy As the service industry growing impact on the national economy with good services, product marketing, for service-oriented it is to ensure that its invincible position in the fierce competition in an important safeguard. Service product characteristics and the importance of marketing Service is usually defined as a consumer and the organization to meet customer needs implicit functions. Compared with tangible products, services, products showed a number of differences. First of all, services are intangible. Services, unlike goods, prior to purchase, buyers can not feel the services, such as visual, hearing, smell, taste, touch, etc. physical characteristics. In essence, therefore, service providers, please customers to buy is a promise. Second, service providers and service consumers are inextricably linked. Service product is different from other commodities, it needs to buyers and sellers in the service product development and distribution of mutual cooperation. The consumer perception of service providers will be transformed into consumer perception of service itself. Again, the quality of service varied widely. As businesses it is difficult to standardize services, so the quality of service will vary greatly. Finally, the service prices vary greatly. As service providers unable to maintain service inventory, so in demand, the service prices will rise and vice versa, its price will drop sharply. Service products in people’s daily life play an important role. For consumers, if there is no service provided by the e