And promotion expenses not how to do-.docVIP

 PAGE \* MERGEFORMAT 15 And promotion expenses not how to do? Compared to other mature businesses, strong brands, small and medium enterprises, especially SMEs weak brand, often face one of the most troublesome problem: can be used for the cost of marketing is always stretched. True. For the SMEs, support from a new product development requires a lot of capital investment for large-scale production is a sum of money is spent out, often out of production, and had spent money. Capture the market, Ammunition not? In the author provide marketing consulting services to dozens of small and medium enterprises in the most encountered problems are: lack of promotion expenses, how to conduct market development? Indeed, if the ‘military’ adequate campaign is relatively easy to play. However, if found ‘millet plus rifles,’ there must be defeated ‘American equipment,’ then there would be no existence of small and medium enterprises necessary. David and Goliath case everywhere, but also strengthen and expand small and medium enterprises, a must to avoid can not be avoided without. After years of marketing consulting practice, we focused on the different business and market conditions, using different marketing promotion strategy to enable enterprises to markets completed a campaign. A narrow your battleground - to develop the layout of a moderate market CEOs of many companies have this kind of psychology: the new products developed brimming with confidence, Hen Buneng popular in the country overnight. Therefore, in formulating marketing strategy, are naturally wants to develop the national market, for fear that one step too late by others accounted for the first move. As the market set the layout too, and promotion expenses are bound to be spread very thin, and really do down around the country a red, the market is not over harvest miserable. If the enterprise’s financial strength, human resource situation, marketing, network infrastructure, and many other factors i