And then move the counsel - D annual marketing planning and consulting documentary.docVIP

 PAGE \* MERGEFORMAT 13 And then move the counsel - D annual marketing planning and consulting documentary Went to the autumn in October, went to each company by the end of marketing planning. Generally will be in October the company started the second year of the annual marketing plan, including objectives, strategies, major events, cost and resource allocation. Here, yet Mexico to share with you, for three consecutive years for the D company’s annual marketing plan case, expect to be for everyone, especially those just beginning to do annual planning company, providing a little bit of reference. I. Background D Company is a leading cosmetic companies in the world 500 Procter amp; Gamble, Unilever and other foreign-funded enterprises, the competition for almost 20 years, is not they strive domestic toothpaste industry has become those who carry the tripod. While D Currently the company has a stock company, but because it is derived from the restructuring of state-owned enterprises, making the annual marketing plan, there are still many problems Second, the main problem First of all, the whole marketing planning is not systematic. Marketing Center does not integrate all the resources, the lack of systematic planning, making each of the various departments of the department’s annual work plan, even the marketing department, sales department and sales support emerged between the large annual planning differences, Second, the objectives and strategies, action plans linked the lack of logic. The formulation of objectives and strategies associated with the lack of logic, goals to become empty, the marketing strategy is also supported by the lack of action plans, action plans, when implemented is particularly confusing The third is the target a single, non-marketing objectives. Target sales targets is just a simple, non-marketing objectives, not the target market, sales process targets, there is no overall objective system Fourth, the strategy and acti