As excellent Simai prescription.docVIP

 PAGE \* MERGEFORMAT 12 As ‘excellent Simai’ prescription U Simai Xiamen food company founded in 1992, the main business of bread, cakes, West Point, and moon cakes, mode of operation for the central distribution system, namely, centralized production, and then the product of extensive transport system will be transported to various distribution points, of a regularization of the company’s operations, and general shop in front of different modes of plants. After nearly six years of development, the company registered capital of 100 million U.S. dollars, annual sales reached 13 million yuan -1,400 million, annual sales growth has a surprising amount. In this six-year development process, the company’s product pricing strategy, packaging, strategy, variety of strategies, and so was almost unchanged. But with the 1997 Taiwan-funded enterprises Andelusen, Xiangyang Square entry, excellent Simai the company’s high quality, high price, high investment rate of return on the line has been a great impact on company performance showed a larger decline, how to keep the company development, market share has become urgent problems. In this case, the superior general manager of the company’s Simai invited us to go to the excellent Simai Company amp;quot;Baba Moamp;quot;, and provide some suggestions. First, the status of an excellent Simai company. Product variety the company’s product variety can be simply divided into three kinds: A. Cakes and cakes; B. Bread; C. Other. For every variety of sales and profit targets for analysis, A products to the entire company’s performance the role of large, can reach about 50%. But now, as category A products, cakes are Andelusen, Xiangyang Square bigger challenge, coupled with high-risk nature of moon cakes, which makes the company’s operating stability of the corresponding subject to some of the threats. 2. Product features the company’s products from the big side, both consumer goods, but relatively speaking, A high consumer loyal