As marketing like Dao Lang.docVIP

 PAGE \* MERGEFORMAT 11 As marketing like Dao Lang There is a man from Xinjiang vicissitudes of life, with his hoarse throat, those people are familiar with the western folk music with the re-ever sang again, suddenly overnight popularity of the. It was during that blink of an eye, Mercedes-Benz car, restaurants, taxis, the streets were even picking up rubbish of all listen to his songs. Besides, we also believe that there is a man of his taste, and return to life, and its degree of fanaticism is really eye-popping. He is Dao Lang. Many people think that such a big break Daolang is because nostalgia, popular, in fact, from a marketing perspective, Dao Lang is also a commodity, a brand, therefore, Dao Lang’s popularity is not just a man with taste, thicker is the marketing taste. A simple product innovation Now many pop singers are in favor originality, so to spare no effort in their songs, compose songs and so on, can be said to be racking their brains, but they are so in love with Dao Lang did not worry about, Dao Lang will remake old songs as a market entry point for the Western folk melodies melt entry point of a simple catchy pop factor, a little more flavor of modern music (rhythm, percussion, etc.), plus his vicissitudes of the singing voice, it will become a unique style. For those on the older people, they figure that the nostalgia, always listening to those versions of the past are bound to auditory fatigue, Daolang just can give them fresh; for young people, Daolang new elements will undoubtedly become an attractive , because no one thought the original point of folk music that still has meaning to sing. Then think about how to write their own then 12, such as the ‘2002 years of the first snow ‘, not to not only embodies the original level, but also reflects our ability to innovate? Dao Lang This is actually a very simple model of product innovation, imitation, or in someone else’s products into new elements, or a change in the new packaging, the