Ask how to revitalize the brand Shanghai-.docVIP

 PAGE \* MERGEFORMAT 45 Ask how to revitalize the brand Shanghai? (A) promote the Shanghai brand deep thinking. The face of the world market, being Chinese, the trend of internationalization of the Chinese market, coupled with the recent scientific and technological development of China’s long-term plans put forward the request to create an innovative country, Shanghai is also actively follow up and put forward to create an innovative urban planning ideas, put forward the ‘science Prospering City ‘and’ give priority to the development of advanced manufacturing industry, give priority to the development of modern service industries’ overall strategy. In China has entered the market economy environment, and has begun gradually integrating into the global economic system, today, at home and abroad in the face of intense competition in various industries, the brand established in Shanghai for the product (or service) market position at home and abroad, for the formation of Shanghai industry and the city’s core competitiveness, even for changing the mode of economic development in Shanghai’s future is very important. Shanghai’s new round of economic development, the proposed ‘science and education city’ and ‘give priority to the development of advanced manufacturing industry, give priority to the development of modern service industries’ overall strategy, it means that Shanghai in the country’s economic development must continue to maintain its leading status. In various fields have developed and the creation of a number of well-known brand, maintain its leading position was a significant signs and an important condition. Shanghai’s new round of economic development, enterprise integration is bound to lead to re-shuffle, industry inevitable requirement for brand differentiation to deepen. Right now, the international emerging industry ‘virtual’ phenomenon. Industry ‘virtualization’ first in a number of strong product development capabilities and outstanding reso