Assets do no harm to the severity of.docVIP

 PAGE \* MERGEFORMAT 5 Assets do no harm to the severity of Recently, Chinese entrepreneurs seem to rise to an ‘asset-light fever’, so ‘asset-light’ has become a popular term, can be seen everywhere ‘asset-light strategy’, ‘asset-light era’. Enterprises to actively pursue ‘reduce’ assets, the investment circles who is a little bit to invest in asset-light companies for fashion. Yu-Hui Yuan Information Consulting believes that the company does not matter ‘severity’, the key is to look at what you are a company. To maintain a core philosophy, proactive, and constantly open up the company, regardless of the severity of its assets, will flourish and will be given the capital market recognition. In fact, the severity of the assets is itself a relative concept. If you just from the perspective of the term, re-occupation of the assets of assets generally refers to more plants, and equipment, iron and steel industry is typical of the heavy assets of the industry. Most asset-light refers to the brand, and management of intangible assets, such as Nike, as is a typical asset-light companies. While the actual operation of the capital market which is used in a ratio of the notion that whether a relatively small, the total assets have a relatively high returns. In the investment banks also had quite some time inside the ring, and handled quite a few cases, of which assets of the light, but a lot more emphasis on the assets. From the capital market perspective, the return on capital employed is important, but the most important is that this company have a unique competitive advantage, is not a welcome by the market questioned whether the companies have good prospects uncertain, it is to judge a company’s Does good preconditions. On this basis, capital gains and high interest rates only as a condition of extra points. And the capital markets is not simply focus on return on capital assets of light and heavy, but the value of total assets or net assets to generate revenue,