关于提高营销类岗位招聘效果的探究.doc

石家庄经济学院本科生毕业论文 PAGE  PAGE 13 摘 要 目前，在许多企业中营销类人员的量超过企业总人数的一半，而营销类岗位的招聘具有需求量大，流动性快的特点，导致招聘难度加大。本文从中英人寿电销中心人员异动的情况和各招聘渠道的招聘效果分析入手，对该公司营销类岗位招聘存在的问题作原因分析，然后结合人力资源招聘方面的相关知识针对营销类岗位招聘的特点提出解决方案。从制定系统的营销类岗位招聘计划，选择适合营销类岗位的招聘渠道，构建科学的营销类人员的选拔体系，提高招聘人员的能力，留住优秀的营销人才几个方面探究了如何提高营销类人员的招聘效果。 关键词：营销类岗位；招聘计划；招聘渠道，选拔体系；招聘效果 ABSTRACT At present, in a lot of enterprises marketing staff accounts for more than half of the total number of enterprises, and marketing class post recruitment has high demand, flow characteristics of fast, led to the recruitment of difficulty. This article from the Sino-British life electric sales center personnel changes and different recruitment channels of recruitment effect analysis, the company marketing recruitment problems cause analysis, and then combined with the human resources recruitment related knowledge in marketing class post recruitment characteristics proposed solutions. From the formulation system of marketing recruitment plan, choose suitable marketing class post recruitment channels, establish scientific marketing personnel selection system, improve the ability to retain staff, excellent marketing talent several aspects to discuss how to improve the marketing personnel recruitment. Key words: marketing class post; recruitment; recruitment, recruitment selection system; 目 录  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc325544509 1 公司背景介绍  PAGEREF _Toc325544509 \h 1  HYPERLINK \l _Toc325544510 1.1 企业概况  PAGEREF _Toc325544510 \h 1  HYPERLINK \l _Toc325544511 1.2 中英人寿电销中心简介  PAGEREF _Toc325544511 \h 1  HYPERLINK \l _Toc325544512 1.3 中英人寿电销中心组织架构及人员分布  PAGEREF _Toc325544512 \h 1  HYPERLINK \l _Toc325544513 2 中英人寿电销中心营销类岗位招聘现状  PAGEREF _Toc325544513 \h 2  HYPERLINK \l _Toc325544514 2.1 营销类岗位介绍  PAGEREF _Toc325544514 \h 2  HYPERLINK \l _Toc325544515 2.2 营销类岗位的整体招聘效果  PAGEREF _Toc325544515 \h 3  HYPERLINK \l _Toc325544516 2.3 公司现有的招聘渠道及招聘效果  PAGEREF _Toc325544516 \h 4