Attention to detail - the golden key to successful implementation of promotional activities.docVIP

 PAGE \* MERGEFORMAT 10 Attention to detail - the golden key to successful implementation of promotional activities As the name suggests is the promotion of sales promotion, whether through the promotional activities carried out directly improve sales, or through promotional activities to enhance the brand three times, leading to an increase in the follow-up sales; ultimate goal is to promote performance improvement, obtain greater return. Therefore, from retailers, distributors to the manufacturers, or from the clerk the individual to the team; on a regular basis and occasional fighting and planned various forms of promotional activities. There are many successful cases, but most of the promotional activities for various reasons, not achieve the desired effect, and therefore mixed. From EMKT. more than any marketing activities by the people, strategic decisions and tactical implementation of the three-part composition, Mr. Frank Ning, chairman of COFCO Group, China Resources Group Vice President in office had made a remark, ‘a company is doing a good job Fighting out of the strategic decision-making can not do bit operations is not a successful business’. Promotional activities, too, a lot of marketing planning and planning part of the case there is no problem, and some even can be caused by a perfect, but the final effect is unsatisfactory, because after all, out in the promotion of implementation problems, and a promotional executed by the N details of the action form, so do a good job every detail is the key to the successful implementation of promotional activities. Promotions Executive Trilogy Step in the music, pre-sales Adequate preparation is to ensure the smooth implementation of the premise promotions, promotional activities, like a war, does not fight unprepared, or Does not adequately prepared to fight, so do the necessary preparatory work before promotion; to promote a quantitative and qualitative details of the content, so that each person