Baidus channel philosophy.docVIP

 PAGE \* MERGEFORMAT 6 Baidu’s channel philosophy China’s largest search engine Baidu has announced the launch agent for the national channels, the ‘upgrade program’, including help identifying senior management with ERP management system and the establishment of corporate culture. Even in traditional industries, channel building and management is also a problem. Baidu for search operators is concerned, on the one hand to absorb channels, agents of their products, and we want to prevent the agents do not standardize operations and the destruction of the order of channel sales. Therefore, to rationalize and improve the agent system is Baidu From EMKT. and increase marketing efficiency must do his job. Walking on two legs As early as in 2003, Baidu became aware of a channel for an important role in promoting the business model and focused on the channels. Baidu’s vice president in charge of channels Shiyou Cai said: ‘After more than two years of growth, regardless of the number of sales personnel, or business scale, Baidu had more than any one channel for the size of Internet companies. ‘ With the rapid expansion of business scale, Baidu has rapidly developed in the channel. ‘Channels also made rapid growth of Baidu saw a potential crisis into the beginning of 2005, we acquired the Shanghai agent, turned it into a wholly-owned subsidiary of Baidu. In 2006, we again in Beijing and Guangdong, the agent became a wholly-owned subsidiary, Baidu, through its direct sales model to promote our search business. In 2007, our strategic goals has become very clear, that is, walking on two legs: one is our direct marketing, one of our channels. ‘Shiyou Cai said. Search service providers and channel interdependence among providers, the contest is between the upstream and downstream channels of the eternal theme. The relationship between the channel and direct sales become particularly important. ‘In fact, direct sales channels and no conflict, because we have regional r