Bank personal customer service Marketing Strategy.docVIP

 PAGE \* MERGEFORMAT 20 Bank personal customer service Marketing Strategy [Abstract] standardized services from the building, service and attention to detail, commitment to appropriate use of services, with differentiated services and the implementation of personalized service in five areas detailed personal customer service of bank marketing strategy, personal customers of banks has a certain marketing practices significance. [Keywords:] personal customer service marketing strategy Personal customer service marketing strategy is the bank to meet customer demand, to serve as a means of selling financial products to individual customers a variety of business activities. In today’s society, financial products and prices in the functional characteristics of a homogeneous, that individual customers in any bank to buy a similar product, get the same value or function. personal customers decide which banks to buy financial products, more often than not depends on the product itself, but on whether the services provided by banks customer satisfaction. so by providing high quality and effective services, to further strengthen and enhance individual customers a sense of trust in banks, affinity and satisfaction to become a commercial bank financial products to individual customers an important marketing strategy. First, the characteristics of individual customers 1. Individual Individual customers and commercial banking business is carried out as a natural person, and any natural person is a unique individual in society, can not copy no longer broken down, so, individual customers and the bank called the “ultimate customer “is the minimum basic banking customer units. individual characteristics of the individual customers outstanding performance in the market: first, a huge number, but scattered, and turnover is high. Second, individual differences, and different individuals customers may be significant differences between the contribution of banks,