Blue Ocean textile business with them-.docVIP

 PAGE \* MERGEFORMAT 11 Blue Ocean textile business with them? The textile industry, the exchange rate in 2007 rose 7 points, labor costs increased by 20%, export tax rebate cut two points, the means of production rose by 3% -5%. The first three quarters of 2007, according to Textile Industry Association statistics, more than 2 / 3 less than the industry-wide corporate average profit margin of these companies, the average profit margin is only 0.61%, the total loss amounted to 9.9 billion. By 2008, with the macro control and monetary tightening, according to ‘21 Century Economic Report ‘report, the textile industry overcapacity crisis, there will be 1 / 3 of enterprises are facing closure. Based on these market realities, as opposed to exports of textiles and textile business enterprises, it is happy. However, after three to five years, China’s textile industry will enter the brutality of the red sea battle, as the foresight of the textile enterprises, it should be how to avoid the Red Sea to enter the blue ocean it? First, the primary consideration should be given profitable innovation In any industry value chain, not only the profit zone is not uniformly distributed, but also as the industry matures and the constant drift, as long as any one there appears to be the homogenization of products and services, profits will leave there. Similarly, in the domestic textile and garment industry, profits are from time to time the transfer took place. Is well known that, with the homogenization of production, spinning, weaving, garment manufacturing and other production processes very slim profits, but profits have been shifted to other links. Let’s look at some of the textile industries profitable and innovative examples of success from their profit model to understand the importance of innovation for the textile enterprises: PPG is the full use of network information changes will be selling shirts with the network to combine the market to determine the ‘server