Blue Ocean Strategy to focus on the father of Blue Ocean.docVIP

 PAGE \* MERGEFORMAT 5 Blue Ocean Strategy to focus on the father of ‘Blue Ocean’ ‘Metaphors are always defective’, ‘Blue Ocean’ is true, in the face ‘Blue Ocean Strategy’ in the world by some of the misunderstandings and doubts, the author Qian Jin couple recently in its report on the ‘Blue Ocean Strategy’ of the website ( ) on a variety of misunderstandings, criticisms and questions made by a centralized response. 1, ‘Blue Ocean is a metaphor, you are blue ocean strategy of the most incisive explanation of what is’? We use the Blue Ocean and the Red Sea to represent the overall market. Red Sea today, the existing industry, which is a known market space, in the Red Sea, the industry has been defined and accepted boundaries of competition rules of the game is also clear. Red Sea Enterprise seeks to compete for greater market share, as the market space is becoming crowded, profit growth space for a corresponding reduction in the beginning, ‘Kabo Zi’ style competition, ultimately by the sea into a bloodless, so called ‘Red Sea’. In contrast, Blue Ocean indicates that the industry does not yet exist today, that is the unknown market space, competition has not been contaminated. In the Blue Ocean, the demand is being created, rather than working hard out. In the of blue, not to mention the concept of competition because the rules of the game have not yet developed. Blue Ocean is a kind of analogy to describe the kind of wider, deeper untapped potential market. It is not yet been to meddle, and contains a huge, deep profits ‘blue’ sea. Blue Ocean Strategy provides a way to get rid of the Red Sea SHOPPING systems through the reconstruction of market boundaries to create a leap in customer value and thus become detached and competition does not. 2, ‘Blue Ocean Strategy and Red Sea strategy, the basic difference between that? ‘ In short, the Red Sea policy concern is how the space in the existing markets better than competitors, it is the competitive strategy; wh