Blue-ship Strategy - a breakthrough limitations of blue ocean strategy.docVIP

 PAGE \* MERGEFORMAT 11 Blue-ship Strategy - a breakthrough limitations of blue ocean strategy Blue Ocean Strategy: mirage-like beauty of Huan peerless ‘Blue Ocean Strategy’ of the book has been popular for some time, often heard to great acclaim. ‘Blue Ocean Strategy’ of the market space is divided into two kinds of Oceans: Red Sea and the Blue Ocean. The Red Sea on behalf of all the current existing industry, which is a known market space. Blue Ocean representing the current does not yet exist in all sectors, namely, the unknown market space. Blue Ocean strategy requires companies to hit the bloody competition of traditional form ‘Red Sea’, develop new non-competitive market space. With existing, generally the trend of contraction in the competitive market demands a different, blue ocean strategy to consider is how to create demand, break competition. Blue Ocean Strategy raised no doubt helpless tend to imitate in the competition, companies are struggling a bit sobering, to the enterprise depict a competition for a no cake, painted a one month free navigation of the Blue Ocean. Fanaticism, companies have begun to sense of vertigo fantasy pay homage to the blue ocean strategy, we recognize the change in thinking enterprises inspiration, but for most enterprises, the loss of a mirage reason is undoubtedly dangerous. Highest level of competition is no competition to enter the field seems to be the essence of blue ocean strategy, if so, then I think the blue ocean for the vast majority of businesses, is tantamount to a beautiful mirage. Appreciate Porter’s ‘strategy is to create different’ argument, but he does not recognize difference lies in opening up a different market space. Chinese enterprises are used to imitate China’s market is flooded with identical, and we call differences. We repudiate the kind of seeing a street there is a hot restaurant business, while others have also opened a similar restaurant, leading to market saturation and the closing d