Blue Ribbon ups and downs were recorded in China.docVIP

 PAGE \* MERGEFORMAT 19 Blue Ribbon ups and downs were recorded in China Aspirations blighted 17 set Qianhuaxijin Blue Ribbon beer from the United States have gone through the long history of 159 years. Blue Ribbon is a wine worthy of hero, I repeatedly called on the international Fair award-winning, blue-ribbon body with a kind of innate nobility breath. The last century, the late 80s, blue-ribbon across the seas landing in China, embarked on a long and winding trip to China. Blue Ribbon came to China when it was the occasion of China’s economic recovery. Reform and opening up to promote the economic take-off and cultural exchanges. Articles by the wind for a time, went abroad to heat, the next tide swept the Divine, the private economy, township enterprises have become the hot spot. Exotic new concept after another - a good les-house occupied large tracts of the country the size of the theater; NBA to attract not only sports fans, Jordan a household name; McDonald’s golden arches trees in the city’s busiest main road, another There are Disney, Marlboro, Coca-Cola ... ... of the Chinese people eat, drink all the Yangwan Yi. China’s beer industry through the rapid development of the late ‘80s, after years of development in 1995 to a peak. Economic development, increase in income is followed by a change in attitudes and consumption growth. The middle class has expanded steadily for the survival of high-end consumer provides the soil. Looking at China at that time, few high-end brands of beer. Blue Ribbon coming to fill the gaps in the Chinese market. Blue Ribbon is the Chinese beer market, foreign beer’s pedigree is the initiator of premium beer brands. Blue Ribbon does not hesitate a listing will be positioning itself as a premium brand. In an age of branding, Blue Ribbon as the identity, status and taste of the representatives of a family of more fashionable philosophy of life. Just as we eat, Tianjin dumplings, eating Sichuan hot pot, eat Beijing duck,