Boom yang Soymilk is painful vicissitudes of September or early arrival.docVIP

 PAGE \* MERGEFORMAT 5 Boom yang Soymilk is painful vicissitudes of September or early arrival Shen Zhou thousands of junks sail past the million trees ahead of the spring wood. Shen Yun philosophy of the ancient word phrase is the rise and fall of fortune or misfortune that complement each other in a certain period of transformation. Joyoung Soymilk is facing now such a boom is the vicissitudes of the situation. In an industry to achieve 80% market share, perhaps now can be done only nine positive Soymilk, home appliances, including foreign brands, and Haier, Midea, and other domestic giants, have not reached such a peak. But Peaking will decline, which is an inevitable historical development. Nine Yang Soymilk can not jump out of this spell cycle. Although the third quarter, nine fairly positive earnings report to produce a more satisfied with operating income of 1.183 billion yuan, an increase of 5.6 %, but net profit of 1.55 billion yuan, down by 7.97%. margin decreased, indicating that the business faces nine yang Soymilk situation is worsening, the state is falling benign operation. Nine positive operating result in the state began to decline in soybean milk may be many reasons. However, there are basically three main aspects. First, the explosive growth of Nine Yang, is the hero, when the passage of time, nine from the Sheng Yang will experience the natural changes to the decline in the third quarter of .2008, melamine incident, so that consumers talk about the mere mention of milk, for any mistrust of milk brands, which makes the traditional, safe, nutritious milk as a substitute for milk. soybean milk industry in the ten years of plowing the sun finally nine months out frenzied media attention, has become one of a small field of home appliances shining bright star, earn bowl full of pots overflow. more than a year past, the melamine incident died down, the government regulation, their own efforts, the milk market order is slowly coming back