Brand 4 degrees.docVIP

 PAGE \* MERGEFORMAT 6 Brand 4 degrees ‘4 Degrees’ is the brand awareness, recognition, reputation, loyalty is to side with business point of view, to measure the brand strength and Evaluation. A well-known The purpose of brand recognition is well-known, more accurate to say that is the target group of consumers all know that brand names can be answered ‘know’, ‘seen’, ‘heard’ and so on. To increase brand awareness is to a great deal of communication and more accurate to say that around the target consumer group to conduct effective communication, because the media developed, the cost is getting higher and higher transmission. 2, recognition Brand recognition is one of the key indicators of brand development, brand and category is a strong correlation to the point. With the strong brand and category association formed in the minds of consumers ‘category = brand’ in a good position, best-selling and loyalty consumption is a natural. The so-called awareness is to get consumers to the brand name, referring to know what the brand is engaged in industry, production of what types of products, so consumers can easily bring the brand from the face of tens of thousands of kinds of information at once distinguish between out. To increase brand awareness and need to select product name, brand name selection, media channels, a form of propaganda and so on to proceed will be combining professional and popular, the terminology, oral treatment, will be carried out in the end science advocacy, ongoing corresponding to preach effectively in order to achieve the cumulative effect of a high degree of awareness. The formation of ‘Brand = category’ phenomenon is that the brand is representative of a certain category, that is, the brand is a type of goods ‘voice’ is in the category ‘branding first body and those’. Consumers select a type of merchandise that is the brand preferred products, and will always choose the brand goods. Therefore, recognition is occupied consumers ‘m