Brand Art of War confrontation marketing, rival.docVIP

 PAGE \* MERGEFORMAT 4 Brand Art of War confrontation marketing, rival How to win Challenger Dojo is a grain marketing sector relish confrontation marketing success stories. What instant noodles market competitors common weakness is? After analysis, found that ‘fried’ may be most brands may be able to co-exist in the mass of excited turmoil features. grains temple seize this common feature of mainstream category, has taken its anti-Daoxing practice, proposed a ‘non-fried healthy’ brand advocates. importantly, those market leader in the original can not turn to attack grain temple, because their profits are mainly derived from the fried noodles. grains temple is the use of methods made against the mainstream market position in the market. Another cited the case most marketers are: Hedy soda ‘non-decaffeinated cola’ strategy, but also to attack the soft underbelly of Coca-Cola and Pepsi strategic, only to become one of America’s seven-soda drinks as the third largest. Two representatives of the brand cola category, delicious recipes and Pepsi is not caffeine, no caffeine cola can not be called, so ‘decaffeinated’ strategy that opponents can not be copied. Identify the strategic weakness of the opponent You know, these successful challengers raised brand positioning and selling proposition, is the leading brand of their competitors (under stable market structure can not be copied. Strategic rivals can not replicate a good strategy, the challenger did not succeed simply because there is no strategic alignment of the opponent’s weaknesses. Pepsi and Coca-Cola struggle lasted for centuries, but in front of 70 years can be described as the long night, long life in the Coca-Cola among the powerful oppression. Pepsi Cola has acquired three home referrals, but was rejected opponents because Pepsi’s attack points that positioning is not accurate, the effect of the attack is poor, one of the most famous attack was in the 1930s we all know, the United States in