Brand base - small and medium enterprises to create a leading brand of ideological weapon.docVIP

 PAGE \* MERGEFORMAT 17 Brand base - small and medium enterprises to create a leading brand of ideological weapon Brand is difficult to do, do leading brands is even more difficult for SMEs to do it even more difficult leading brands! However, the market is changing, consumption in the upgrade, beyond the control of you do not do the brand. SMEs need to do centuries-old enterprise, to Built to Last, to achieve sustainable development, we must unconditionally take the brand the road. In recent years, China’s SMEs and again attempt to experienced repeated failure, wave upon wave, Wei as spectacular. Over time the printing began to spread open to a very pessimistic about the so-called ‘wisdom’ - ‘not do brands die, do the brand seeking death. ‘Two predators, light, seeking death than to die, most small and medium enterprises this reason that it gave up. To know, do not do the brand, fundamentally speaking, after all, is a long-term strategic issue for enterprises in the short term the impact is not considerable. What’s more, China’s large, unusual, Long-Long Road, snakes and snake way, those who make low-priced dumping, price war, puerile, to the amount of winning for SMEs at least for now seems to live was cut out ‘ moisture ‘On the contrary Daoshi who claims to have devoted resources to the brand’s small and medium enterprises, but rather stretched, the shortage of funds, life had borne in Baba’s. For a time, Chinese SMEs have hanging ‘brand-free fight card’, culture gradually spread nationwide, growing into a powerful, China’s small and medium enterprises to create a leading brand added to an ideological ‘straitjacket’. Over time, Chinese brands Wei Yi, China’s SMEs, Wei Yi, China’s Wei Yi. However, things tend to fortune or misfortune to dependency. Although China’s SMEs, one money, 2 no one, three lack experience, and four did not resources, five would have no chance, but not so on the assertion leading brands only those of transnational corporations (or