Brand building - integrity first marketing second.docVIP

 PAGE \* MERGEFORMAT 11 Brand building - integrity first marketing second Is also a matter of principle we do not want to see, but did not say would not work, because the most recent period for many international brands an old brain, appeared to surprise consumers to the ‘scandal’, first KFC’s ‘Sudan’ event then Nestle’s ‘excessive iodine’ incident, no longer be a subsidiary of Procter amp;amp; Gamble SK2 ‘hurt’ Tide ‘failure’, Crest ‘cheating Chinese customers’ and Haagen-Dazs’s ‘underground workshop’ and so on, the problem not at all negligible impact is quite substantial, people have to suspect that these brand-building concept of the existence, at least in the treatment of the Chinese market and Chinese consumers, in principle, problematic. Procter amp;amp; Gamble marketing-driven under the ‘excessive’ ad Early last month, he took his son to the hospital to see the back of a small rash, the doctor asked what a child taking a bath solution or bath soap, I tell without thinking is the Safeguard, but also has a puzzling remark: ‘Safeguard can not be made bacteria do? ‘ ‘The problem lies in the sterilization. ‘Doctors told me that patience, because there is a natural human skin surface bacteria and fungi, general condition, they are’ evenly matched ‘, the symbiotic co-existence, maintaining a dynamic balance, both with each other constraints, but also interdependent and, therefore, any kind of bacteria are will not be a large number of breeding, the skin for a healthy state, but one aspect of ‘force’ changes, the skin appeared sick, especially when some of the more sensitive of the bacteria was inhibited, fungi will lose a large number of breeding constraints. In this way, undermining the balance between bacteria, resulting in the so-called ‘disease bacterium alternative’, Shenzhe diseases caused by fungi. ‘Your child’s rash is caused by fungi. ‘Doctor said,’ like your child so I have come across many cases. ‘ I see! Unheard of! And prescriptions for his