Brand building and management platform.docVIP

 PAGE \* MERGEFORMAT 14 Brand building and management platform Brands are heating up with China’s vast, however, in this hot behind the number of bitterness, confusion and waste! We need to brand building and management of the effectiveness of methods to be clever, less investment, quickly and steadily good brand, capture the market. The brand is not far away, it is almost in our immediate interests, we need to start from the bit by bit and do a good job. Now, for the first time publicly our own brand building and management operations for the basic framework and ideas, or so-called platform, with a view to get more guidance and benefit professionals are committed to brand building and management of people. China’s current brand building and management of a brief evaluation. First, it will always run, China is now the brand building and management task falls primarily to businesses and advertising agencies who, while advertising the company itself based on the characteristics and causes of the current environment, resulting in almost completely rely on communication to build, manage the brand’s situation, which kinds of practices can not create a solid brand, as the mass is only brand building and management of the terminal level, one of the tools, a number of practical examples of why this does not seem to spread enough support. Second, either enterprises or corporations, or advertising, still did not brand building and management as an important business behavior, because all aspects of reality or historical reasons, the pursuit of short-term interests of business thinking on the brand awareness is not enough, resulting in the market sake of discussion, the issue here is not systematic and standardized method of decision-making, but things were going in or after, but also often feel confused and waste. Third, enterprises are wisdom, knowledge and understanding of the service sector there are deviations to the idea as the most important things account for a