Brand building our problems lie-.docVIP

 PAGE \* MERGEFORMAT 8 Brand building our problems lie? Mr. Wang Xiaomao and brands, two things Mr. Wang Xiaomao is a well-known foreign general manager, had studied abroad and received a doctorate degree in a famous university in the United States. Their lives to uphold the brand, the items used in daily life and both are distinctive brand products. Recently, however, he encountered a few things to make the brand created new doubts. Scenario 1: to give up a favorite brand took only three seconds! Mr. Wang to Xiqianxinju want to replace it a new refrigerator, on the refrigerator of advertising is dazzling, but Mr. Wang still has its own orientation. A well-known international brand advertising attracted his attention. Ad did not say, the picture attractive, and the pace relaxed, cordial and good taste. After the study of the product information on the product features and quality with great satisfaction, therefore, decided to buy the brand’s latest products. Three months later, that is, Mr. Wang had just moved into new home the day, he came to counter asked a salesperson: ‘This refrigerator can offer some? ‘The results salesperson is full of contempt for his white one, said:’ We can not be this fridge a penny cheaper to buy on this price! ‘ Mr. Wang, a sudden fire from the heart, the three seconds later, he decided to buy another brand of refrigerators. Scenario 2: From 10000-2000, Wang Xiao-Mao is taken for a ride do? Mr. Wang is an international top-level men’s loyal customers, as early as when abroad, Mr. Wang had been deeply by its brand moved by temperament and philosophy, but they suffered from was at my school, Money shortage. Returned to China after the capsule gradually in abundance, despite the price 10000 a suit, Mr. Wang did not hesitate to buy one system or the long-admired brand clothing. However, long ago took to the streets shopping, they found the clothes are special sales, they had just bought a set of less than six months on a millio