Brand Building in the Community Relations.docVIP

 PAGE \* MERGEFORMAT 6 Brand Building in the Community Relations ‘Brand Management Law’ on ‘brands and businesses as a combination of’ a chapter in the relationship between the brand and the community made a more concise overview of the relationship with the community to strengthen the good relations between brands and consumers, with emphasis lies in the marketplace get good returns. For example, by focusing on environmental protection, and to help local charitable donations, participation in various community activities, etc., to be conveyed to consumers the friendly image of their own to gain the respect of consumers, ‘Of course, it is difficult to assess whether the company’s success , how many should be attributed to superior product quality and marketing, and how much is due to the above-mentioned of these strategies (referring to community-oriented public relations activities) to obtain consumer recognition, but one thing is, companies can increase consumer loyalty Lenovo degrees’. March 1999 Mobil China Group assistance Guang’an Guangan District Chinese Medicine Hospital in Sichuan 130,000 yuan of the project proposal is the idea of planning a community-relations-oriented, but also actively been carried out, all of which contributed Mobil The establishment and improvement of brand image. Mobil China Group in China’s history, though very long, but that its brand and corporate image is still in the initial stage of construction, so its public relations strategy is to select community-based projects in order to establish a good relationship with the community to meet the real needs of the community and reflect the company’s the core values. Guangan is an old revolutionary base areas, but also a very poor areas, people’s medical conditions are very poor, Chinese Medicine Hospital is also a long-term overload of the equipment can no longer meet the actual demand, but also result in misdiagnosis. In view of this situation, we recommend Mobil China Group, fo