Boya International- Could Rise in Guangdong at the ambition of the Army-.docVIP

 PAGE \* MERGEFORMAT 15 Boya International: Could Rise in Guangdong at the ambition of the Army? Analysis articles: Boya International, “EMS” to long to live either? May 11, 2005, is headquartered in the Australian capital Canberra, Boya International Group announced it would spend 800 million yuan in Guangdong Shantou Jinping District Gold Belt, the construction area of 200 mu, total construction area of 20 square meters, annual output value Boya up to 20 million industrial square, it will be domestic and international cosmetic giant specified OEM partner. Shantou set at 70% of enterprises About this investment, Boya International (China Huang, chief planning director seems to help give confidence. First of all cosmetic products in China a huge market capacity and fast growing consumer demand. China has become the “world’s manufacturing plants,” the Chinese part of the industry OEM competitive advantage is very obvious, especially in fast moving consumer goods industry and manual labor-intensive industries, international trade and economic cooperation between the formation of “chain of international division of labor” and the rapid growth of Chinese products on the market of consumer demand and accelerate China’s birth Day of the OEM industry, more and more foreign cosmetic brands that enter the Chinese market is the most cost effective and fastest way to start the market is in China looking for a professional cosmetic OEM partners. “Maybelline, Procter amp; Gamble all over from the OEM. “ Second is the prevalence of daily chemical industry, OEM companies and small-scale low-level status. Currently on OEM base of professional, mainly in the Pearl River Delta and Yangtze River Delta region, but the prevalence of small, low-level features, basically the formation of scale, most enterprises are processing and other sample processing and pure processing mode, really-known Chinese and international professional OEM brand is not much, this situation dec