Brand business psychological warfare.docVIP

 PAGE \* MERGEFORMAT 6 Brand business psychological warfare What is the business of thinking? Business thinking, thinking to make money through trading. The first is through what money, and how to deal the business model thinking; and is based on market conditions and consumer marketing ideas to maximize market share, sales of most large-scale, sales profit maximization is the basic direction of thinking of marketing. What is the brand of thinking? Brand is the business agents of change. Brand does not produce products, brand building consumer product concepts and impressions; brand does not directly sell products, brands provide consumers with the purchase of the brand product definition of the reasons; brand does not improve the product cost, brand feelings increased cost of consumers. Consumer brand with a full position, based on the characteristics of consumer purchasing decisions and processes, by acting on the minds of consumers, with sales and business models to effectively complete the implementation. Brands gaining market share, sales volume, sales profit maximization direction, and marketing behavior consistency. Brand is the business of the psychological warfare. Business thinking of psychological warfare is a brand of thinking. It is in this thinking under the guidance of the establishment and development of brand planning, design, creative expression, sports organizations, a complete system. From the operational level, I have an overview of the brand of thinking as follows: Thinking differentiation The authority of the world’s first strategy proposed by Michael Porter, competitive strategy, including cost strategy, differentiation strategy and focus strategy. Brand differentiation point consists of three levels: 1, with the difference between corporate strategy corporate image-building. 2, the demands for product differentiation. 3, for the market, product differentiation in reverse. Sense of differentiated brand positioning from the star