Brand choice decided to make business success.docVIP

 PAGE \* MERGEFORMAT 5 Brand choice decided to make business success After these years of development, the terminal has been franchised stores make bosses pay attention to it, and basically make the terminal has been done, most of the stores even more than one, but do make money yet? I believe that many of the boss is shaking his head: comparison skin care, makeup operational problems, the amount of small, accidentally also pressure stocks, one year, does not make much money. I also encountered a lot of make up a very successful business, to be a contrast between the two is not difficult to conclude that in addition to business skills in addition, because the choice of the majority is caused by different. Choice than to, to some extent, this sentence could be considered the truth. Option is to issue a direction, to the extent only of action, the direction is not right, efforts are not wasted it? Choice brand selection mistakes is also divided into errors and mistakes selected manufacturers. First, choose the brand of errors, Choose the brand mistakes, choose the brand defects. Price defective: the unreasonable pricing, the price is too high too low, given the low set high, given the high fixed and low, irrational price system architecture, with the level of inequality, or the price of stock, all architecture problems, Defective positioning: positioning vague and highlight their own, do not know sell, using those channels to sell the product quality aspects, such as product marketable right way, good to buy a lot of goods, resulting in the backlog, it is easy to sell the goods small number of single color, backward technology, product updates slow, outdated, etc., make-up fear of these obsolete, can not lead the consumer, make-up products with the same reason clothing, women’s customers first look at the style, or even did not understand the interest, let alone purchase. Defective quality: package material problems, such as rupture, leakage, produ