Brand Communication Mistakes - emphasis on the information coverage in light of information and experience matching.docVIP

 PAGE \* MERGEFORMAT 6 Brand Communication Mistakes - emphasis on the information coverage in light of information and experience matching Information coverage refers to the circulation of information carriers, distribution regions and the number of audiences, the main point of standing in business to develop brand communications strategy; while matching experience implies the company’s own dissemination of information and the degree of matching information carriers, experience and be perceived, primarily to corporate, information carriers, consumers three more apt to develop brand communication strategy. As the market matures, the information carrier to receive information diversity and audience specialization, the richness of one-sided pursuit of coverage has been comprehensive subversive mode of transmission for the dissemination of information and the matching between the carrier and information site experience provides the potential and opportunity. But in the real brand communication process, enterprises often overlook the information carrier, audience, mode of transmission elements such as the subtle changes, only know that product has gone from a seller’s market to today’s buyer’s market. In essence, the transmission has also been changed from the original media, mainly to audiences mainly for today. While each business is holding ‘integrated marketing’ banner, shouting ‘all consumer-centric’ slogan, but in reality, due to a one-sided pursuit of corporate brand awareness and other reasons, the coverage has been to disseminate information as a measure of information dissemination the only indicator of carrier, has been stood on their own point of view of the problem, this is television, magazines, newspapers, Internet and other media companies Beishou favor the fundamental reason. In fact, this has been a brand communication into the error, because in the dissemination of information in a buyer’s market today, the consumer audience requires not only