Brand building to win the ideological victory in the pattern.docVIP

 PAGE \* MERGEFORMAT 6 Brand building to win the ideological victory in the pattern Brand building and operations, is the embodiment of the brand ideology and expression, different ideas, there will be a different state, different state will produce different results, so: in the brand’s world, there will be a brand of inferiority , brand competitive strength of the other. Many Chinese enterprises, ‘looks like’ a number of brands, but the real value of the brand but it is rare, in private enterprise, it is difficult to see the systems science of brand strategy, although we often see some companies shouted: ‘to do an industry first,’ ‘to build a brand in the industry!’, but the vast majority are ‘slogan’ and this goal is important, but it does not necessarily represent the corporate brand to actually implement strategy and in fact: the vast majority of the corporate brand strategy China is missing, the system is incomplete, because the lack of ideas, lack of structure and state, not to be upgraded to overall brand strategy, strategic level. We know: Only the first is the most valuable brand, as consumers only remember the first, but to build the first brand to have ambition, which requires entrepreneurs ‘to become the first’ inner-driven and thought patterns, more methods and techniques have Achievements brand, not just an exciting strategic goals, but in the overall strategic direction, brand strategy and tactics of the system implementation. Chinese enterprises face the future of the brand competitive environment, companies must accelerate the pace of installation of the brand. Business based on long-term, and strive to create first-class enterprise, first-class brand is the best choice to build. ‘The first important is to do first! moment for enterprises: either to do first, to do the only. ‘ Companies can do much things can become big things, not simple slogans and corporate goals, we do not lack the tireless efforts of enterprises and entrepreneurs,