Brand Communication Visual Image Interpretation.docVIP

 PAGE \* MERGEFORMAT 18 Brand Communication Visual Image Interpretation [Abstract] “brand image” The most direct definition of the brand with consumers associations, when consumers hear the name of a company that is made by Lenovo brand image. Brand image functional, and symbolic significance of the elements, they are in the consumer mind and memory will form an overall collection or network of a different design styles can form a different brand soft and hard: a rigid association with the real feelings, functions related cognitive attributes such as speed, price, operability, etc.; soft associations and emotions are directly related, such as excitement, fun, trust and so on. This psychological level or the network may be called a collection of visual imagery. [Keywords:] the brand image; transmission; visual images; Strategy 1, brand image perception Discussion Images (1mage), is a psychological concept is a reflection of the object produced by a psychological schema, this schema can be viewed as a collection of perceptual associations. Depends on the interaction of three kinds of variables: the object properties, methods and perception perceptual context. It describes things in people’s minds the idea and impressions. The resulting image of objective things and people from the two-way role, objective things and gives the sensory stimulation, people in the surrounding environment, cultural composition, personal experiences under the influence of factors such as extraction and integration of this form their own subjective impressions. Therefore, the image uncertainty, different populations, who tend to the same thing form different images. Enterprises to compete in the market of trying to disseminate “brand image” is the only way. Advertising is the carrier, but the degree of homogeneity is very common in the market environment, there is no prominent image of a brand personality, there is no establishment of a brand style,