Brand conscious planning- really I am cow case.docVIP

 PAGE \* MERGEFORMAT 10 Brand conscious planning: ‘really I am cow’ case During the internship in Shanghai, I was fortunate to participate in the domestic first snail meat industrial enterprises (hereinafter referred to as Company A) the early stage of preparatory work. What impressed me deeply is the A to the product naming enterprises in the ‘Brand plans’ behavior, and cause my business for goods brands fight features an in-depth thinking, and thus for goods brand has made a preliminary understanding of the planning ideas. Origin: The brand name of a commodity concerns A company has been in the field, pairs of snails and snail food industry for many years and found that restricting food industry snail snail meat is the bottleneck of the health indicators. First, mud snails eat every day and learn some trace elements, some of which are harmful heavy metals, there is very harmful to the liver copper. They are almost all seriously exceeded, it is difficult to exclude. Second, a snail’s mucus difficult to clean, a snail’s long-term growth in the hot and humid, dark environment, the decomposition of micro-organisms on their own mucus, accompanied by the taste of rotten smelly, regular cleaning is still the existence of a folder after the sweat. In addition to France, a few countries other than the person become accustomed to this smell, the vast majority of countries are not used to. Over the past snail meat are small-scale workshop type of routine cleaning, and even cook their own hands clean. After a large number of experiments,, A business success, developed a ‘snail-cleaning fluid’, and declared a national patent. Choice of market areas, the result of years of 40 billion yuan in Shanghai optimistic about sales in the catering industry in the market and annual 140 billion yuan of ‘food products’ consumption level, as well as the radiation capacity of the Shanghai market, A company decided to go into Shanghai. The first product is developed by snail meat pr