Brand communications and sales personnel to dance the pas de deux good industrial sales.docVIP

 PAGE \* MERGEFORMAT 4 Brand communications and sales personnel to dance the pas de deux good industrial sales Industrial enterprises also need to brand communication, this is a lot of leading industrial enterprises of the consensus. Brand as market development, sales promotion and an important tool for maintaining customer relationships, business strategy has risen to the height. Therefore, the brand lies the value of the quantity and quality of customers, that is to win customers on the quality. With such a role, the brand is no longer the style and no substance, but rather a tool to achieve sales targets. Industrial sales process, often divided into: Select the target customers, first contact, a basic introduction to the brand, the second contact, brand value and product solutions, the third contact, the role of determining the best supplier, business negotiation, contract, down payment models, production schedule feedback, the second payment, delivery, installation, balance due, service, supplies, accessories services. First contact, typical of the ice-breaking stage. Sales staff are most afraid of customers asking is: Who are you? I do not know you? We have a right supplier, and why are you even use your program risk? Break Ice tours, unusual hardship, the number of sales of the Patriots fell to the road. the role of the brand is very large at this time, he will act as your narrator, spokesman for the backing and trust. With a good brand support and sales people will have greater chance to win the opportunity to meet customers and give the client side planted the seeds of confidence can go on. And after the second and the continued communication and negotiation process, the value of the brand is even more apparent. Brand first appearance, just tell people who you are, but after the communication, you will have to convey the gradual deepening of the core values, The spread of rhythm with the customer’s psychological needs and consistent with program