Brand culture - the soul of the brand strategy.docVIP

 PAGE \* MERGEFORMAT 4 Brand culture - the soul of the brand strategy In the pursuit of quality, highlighting the brand personality of the modern economic era, brand implementation of the strategy is the enterprise won the competition and won an important guarantee for the market, brand culture is the soul of the brand strategy. Brand Culture (Brand Culture), refers to the brand by giving a deep and rich cultural connotations, to establish a distinct brand positioning, and full use of a variety of strong and effective internal and external communication channels to form consumer brand in a high degree of spiritual identity, creating brand faith, eventually forming a strong brand loyalty. Have a brand loyalty can win customer loyalty and win a stable market, significantly enhances the competitiveness of enterprises for the successful implementation of brand strategy and provide a strong protection. Brand Culture is the core of culture, specifically, the profound implication of the value of its meaning and emotional content, that is, condensed brand values, attitudes, aesthetic taste, personality cultivation, fashion taste, emotional appeals and other spiritual symbols . Brand culture, shaping the material through the creation of the effectiveness of the product and the brand spirit of the high degree of unity of perfection, can transcend time and space constraints to bring consumers more of the high level of satisfaction, spiritual comfort and spiritual sustenance, in the consumer mind deep at a potential of cultural identity and emotional sentimentally attached to. In the minds of consumers, they love the brand as a sign of a commodity, in addition to representatives of the quality of goods, performance and unique position in the market outside of, but also represent their own values, personality, taste, style, lifestyle and consumption patterns ; they purchase the product is not just a simple item, but a unique experience and specific performance of self-re