Brand Culture- Liquor Brands steady development of the wings and soul.docVIP

 PAGE \* MERGEFORMAT 19 Brand Culture: Liquor Brands steady development of the wings and soul With the winning ad, concepts, speculation, and extensive large-type major public relations outlets nationwide popular product marketing model to promote the end of the fast-growing number of wine drinkers being disorderly and irrational competition gradually clear the same time, have become more rational consumption. They are more than ever before will be a dialectical understanding of rational choice can truly meet their own consumption, the brand value and consumer interests, in addition to select those genuine can withstand the test of the market and excellent quality products at the same time, it gradually pay more attention to their own chosen brand can bring more value-added, such as the vision the United States, taste better, more stylish, elegant, more dignified and so on. The value of the cohesion of these elements is the brand culture. So, there is no brand culture, destined to liquor companies will not have strong sustainable development. Careful studies of traditional Chinese famous liquor brands in recent years of development, the situation is also true. Only has a strong tradition of famous liquor brand appears only once and increasingly strong forward and steady development. Then for liquor businesses, brand culture in the end what is it? 1, brand culture, what is? Conceptually, the brand culture by no means the same as corporate culture. Corporate culture is the early 20th century, 80 in the United States the rise of a management situation. It is the business in operation in the process of the formation of the business ideas, management style, values, behavior norms, rules and regulations, a comprehensive reflection of traditional practices, is a collection of words and deeds of the entire staff. The brand culture, it is the corporate culture, corporate branding, corporate brand will be given culture, and to make this content targeted consumer awa