Brand design was willfully misinterpreted.docVIP

 PAGE \* MERGEFORMAT 8 Brand design was willfully misinterpreted Brand design was willfully misinterpreted Domestic brand design has been in use for a long time since a three-stage structure is similar to the ancient “stereotyped”: logo + base system + application system design service providers usually give enterprises out of a design retail list, enterprises have selected the desired project, design services selected retail goods unified design, and the overall package delivery (VI manual. Strangely, brand design, not in the design of the brand itself, but rather the the big ado development brand end all kinds of complicated design breakdown, they do not care about the core values #8203;#8203;of the brand can be established, and did not care the brand whether there is a competitive advantage, only care about the brand is “like” the brand. “The brand is” must face why the “brand” of this proposition, “how the brand development” must be based on the inexorable logic of why there brand brand is a highly abstract value of building system, it is not for no reason occurred more not only by a “flag” and then packaged as “a bunch of applications to be quickly established.” fruit “not pursue” case “, the lack of basic logic base, brand design true meaning in the moment China is wantonly misinterpreted. In order to pursue the highest indication of the CIS system advocated a unified image dissemination, brand vision (VI must be in the name of the “norms” design to prevent the spread of deviation - as much as possible to ensure the integrity and unity of the brand, and once and for all, but the design is timely nature, its freshness can only be maintained for a short period of time, at least two inevitable circumstances make the existing design failure: First, when society as a whole aesthetic trends change, when the design is spread too long, the audience its boring when one either case, the brand must fall into the situation of embarrassment: keep the “norms”