Brand demand strategic planning services to enlarge.docVIP

 PAGE \* MERGEFORMAT 6 Brand demand strategic planning services to enlarge First, the plight of China’s corporate marketing and brand consciousness Many Chinese companies have done a first-class marketing advertising standards, such as first-class integrated marketing communication strategy, a very contagious spread of power and advertising, magnificent display terminals, but faced with “over-reliance on advertising and promotion , low-price competition, brand anti-risk ability, surprisingly high sales, low profits, but terrifying “embarrassing situation: Why do many around us was short-lived brands? Why do the price is much lower than the foreign brands still no one cheers ? Why did he stop advertising a decline in sales immediately? why the media quality of an article and the little accident can ruin a brand? Why Sony profits of 50 million color TV sets of the TV industry in China more than 30 million units of the total profit? These phenomena show that the ads do a good job of marketing practices is not enough, the Chinese first-class marketing communications companies, and not, can not build a strong brand. Fortunately, many entrepreneurs have realized the importance of brand strategy, brand strategy have asked the advisory body, which brought a brand strategy and planning services to business needs rapidly. Second, brand strategic planning services to quite a mixed bag The rapid growth in demand, making the brand strategy planning services into the meat and potatoes, a time that pays top academics, quite a mixed bag. A lot of advertising, public relations, CIS and other “non-brand professionals” trendy engaged in brand strategy and planning, most of them lack the inevitable brand management, strategic thinking and vision, strategic planning and management that the brand is marketing planning, advertising creative, advertising, public relations activities and terminal sales. This is labeled a large number of brand strategy, brand planning, and ot