Brand Competitiveness of the three states.docVIP

 PAGE \* MERGEFORMAT 9 Brand Competitiveness of the ‘three states’ I am very excited to see my teacher - Ai Feng President here, he has given us time to lecture talked about brand communications, operation of the ‘three basic points’, that is, points of interest, interest points, and technical support points. Later I added a ‘two centers’, communication to the consumer market as the center; doing things to themselves as the center. Point of view so that I and President of Ai combination of synthetic spread our ‘two centers, three basic points’, the speech today, I was also in accordance with ‘two centers, three basic points’ to start. First to make everyone interested in the brand, in this sense a little bit smaller;, but special attention should be paid the second point of interest, I have to give us lectures, accounting for everyone so much time in any speech during the attach great importance to the Therefore, I will not focus on speaking skills, I always keep in mind is that - I can give you what; third support point, you need to have root, there must be technical content. Entrepreneurs and market share I remember in 2002, Emperor Ming spent nearly seven years to become recognized as the industry first child (we have set up in 1995), as a leader, I attended an industry summit held in Shanghai, when the theme of the speech is’ Yuzuo industry brand, we must first make the brand the industry ‘, call my colleagues, and encourage my colleagues to jointly safeguard the industry. Why make such a concept of it? It and the Emperor Ming culture ‘kinds of watermelons theory’ exactly the same: if the potential market, compared to watermelon, we want competitors, with the kinds of watermelon, cultivating watermelon and let it get bigger, so that even if we maintain a share of the proceeds unchanged, in large only a small piece of watermelon, it is also great. As we all try to steal the watermelon, attempt to foster the industry brand, we have a whole is a watermelon