Brand culture and corporate culture differences and similarities between.docVIP

 PAGE \* MERGEFORMAT 14 Brand culture and corporate culture differences and similarities between Management concepts can be described as an endless stream, brand culture is the talk about the industry are more recent concept. Brand culture and corporate culture has a ‘culture’, but not that they are both the same? This issue deserves our in-depth exploration. Culture is a social and group formation of shared beliefs, values and behavior, has three elements: spirit, carrier and groups. The world’s three major cultural circle, the Confucian cultural circle, the Christian and Islamic cultural circle cultural circles. Of these three very long history of cultural circle, the population of 10 million or more, far-reaching effects. Christian culture emphasizes ‘Atonement’, we must work very hard in order to alleviate the guilt, so why the West (the United States, Germany, Israel) in these countries the law is very standardized, high level of professional ethics, comparative dedication, with the traditional culture are inseparable. Islam means ‘peace, obedience’, and only in accordance with the will of God to live and work in order to ascend to heaven, so these countries, people are very pious, strong religious overtones, which also led to these countries mostly in the economically more backward, ideologically more conservative. Confucian cultural circle, including China, Japan, Korea, Southeast Asian countries, its spiritual meaning is moral, harmony, harmony, affection, these values a profound impact on every one of us Chinese people. In addition, the culture needs carrier, such as the Spring Festival, Dragon Boat Festival, and many other festivals are the Confucian culture, kinship and family representatives of the Chinese people’s weddings and funerals, basic necessities and many other customs, ceremonies embody the spirit of cultural connotation, In addition, the a lot of stories, histories, fables and heroes are also from different levels of reflection and tra